Beyond
the the stage.
Extraordinary artists.
Powerful connections.
Endless possibilities.
Music connects. We make it go further.
At the intersection of music, culture and business, possibilities become defining moments.
Founded in 2004 by a pioneering Latina music executive with more than 40 years in the global music business, Valiente Concerts has connected extraordinary artists with audiences, brands and opportunities around the world.
From an artist's first major U.S. appearance to international tours and strategic partnerships, we bring the relationships and vision to move things forward. We don't simply produce tours. We build careers, create experiences, and cater to the fans, because without them there is no music.
Explore our expertise ↗Big picture. Every detail.
From the first conversation to the final encore.
Global Touring
Strategy, routing, negotiations, logistics, financial oversight, contracts, production and execution. A complete vision, from start to finish.
Artist Strategy & Management
Hands-on guidance designed around the artist, the opportunity and the long-term vision. We connect today's decisions with tomorrow's possibilities.
Marketing & Brand Development
Campaigns and partnerships that connect artists with audiences in meaningful and commercially powerful ways.
Sponsorship & Brand Activation
Strategic partnerships between artists, brands and audiences, built to last beyond a single moment.
Production & Promotion
The creative, operational, financial and promotional elements that bring exceptional live experiences to life.
Some moments change everything.
This is why we do it.Extraordinary names. Defining moments.
A history of opening doors for some of the most recognized artists in music.
Latin & International
- Soda Stereo
- Luis Miguel
- Juan Gabriel
- Shakira
- Julio Iglesias
- Enrique Iglesias
- Juanes
- Alejandro Sanz
- Vicente Fernández
- Ana Gabriel
- Maná
- Roberto Carlos
- Zucchero
- Los Fabulosos Cadillacs
- Franco de Vita
- Ricardo Montaner
- Serrat
- Perales
- Laura Pausini
- Fito Páez
- Charly García
- Carlos Santana
- Paco de Lucía
- Ricardo Arjona
- Sin Bandera
- Jesse & Joy
Anglos
- The Eagles
- Eros Ramazzotti
- Foreigner
- Bryan Adams
- David Guetta
- George Michael
- Kansas
- Alanis Morissette
- Alicia Keys
- Air Supply
...and many others.
From Shakira, Ricky Martin and Juanes' U.S. debuts to Luis Miguel's Madison Square Garden debut. Knowing when an opportunity can become a turning point.
Global reach. Human connection.
In an industry that never stops moving, one thing remains invaluable.
Artists · Promoters · Venues · Brands · Media · Executives · Creative partners · The Fans
Our network is built on decades of relationships across borders. We believe the right relationship can change the trajectory of an artist, a tour, or a brand.
Malaica Valiente
Founder & President
Est. 2004With more than 40 years in the global music industry, Malaica Valiente has built one of the most respected independent concert promotion and artist management companies in the Americas.
A pioneering Latina executive, she has guided the careers of some of the most iconic artists in Latin and international music — from their first U.S. appearances to sold-out arenas around the world.
Her relationships span artists, promoters, venues, brands, and media across the United States, Latin America, and Europe. Her vision: that music is the most powerful connection between people, and that every great moment begins with the right relationship.
Concert Promotion
2004 – PresentProducing and promoting major tours across the U.S., Latin America, and Europe for Latin and international artists.
Artist Management & Strategy
Career-longGuiding artists through pivotal career moments — from debut U.S. appearances to global arena tours and brand partnerships.
Relationships first. Results always.
Vision
We see the full picture — the artist, the market, the moment — and build a strategy around it.
Relationships
Decades of trust with artists, promoters, venues, brands, and media across three continents.
Execution
From routing and contracts to production and marketing — every detail handled with precision.
Integrity
We do what we say. We protect the artist. We deliver for the fan.
Legacy
We think beyond the tour. Every decision is made with the long-term career in mind.